What comes to mind when you hear “women’s health”? In the past, it was often limited to childbirth, contraception, and gynecological care. But things are different now. From the first menstruation in adolescence to pregnancy and childbirth, menopause, and even later life—healthcare that covers the entire life cycle of women is now in the spotlight. Leading this transformation is FemTech, a technology-driven industry specialized in women’s health.
1. FemTech: A Market Growing at Explosive Speed
In 2019, the FemTech market was valued at around $1.9 billion. By 2024, it is expected to reach approximately $2.8 billion. This is not just simple growth—it represents an annual growth rate of over 45%, showing explosive momentum.
In particular, the Asia-Pacific region accounts for about 40% of the global market, with Korea emerging as an important player.
2. Why Is It Growing So Fast?
- Changing Social Perceptions: Women’s health is no longer seen as a ‘minor personal issue,’ but as a key factor that shapes quality of life and social value.
- Technological Innovation: Wearable devices, mobile apps, and AI diagnostic tools are being rapidly applied to personalized women’s healthcare.
- Increased Investment: Global investors are paying strong attention to FemTech startups, fueling the rise of new unicorn companies.
3. Key Areas to Watch in FemTech
- Menstrual & Contraception Apps: Menstrual cycle tracking, ovulation prediction, and contraception management
- Pregnancy & Childbirth Support: Remote monitoring, fetal health tracking, postpartum recovery management
- Menopause & Hormone Management: Personalized supplements, digital diagnostic devices
- Mental Health Care: Remote counseling, apps for managing depression and anxiety
- Women’s Disease Diagnostics: Early detection solutions for endometriosis, polycystic ovary syndrome (PCOS), and more
4. The Road Ahead
- AI-Based Personalized Healthcare: Integrating data on hormonal changes, genetic information, and lifestyle habits
- Global Expansion: Growing beyond the U.S. and Europe into Asia and Latin America
- Stronger Regulatory Frameworks: Certification standards for medical devices and health supplements will become a critical factor in industry growth
It is becoming a core growth engine of the global healthcare industry,
and a blue ocean sector that enhances social equity and improves quality of life.
Technology that understands women’s bodies and lives—
this is the very path of future healthcare that FemTech is paving.
